Todd Holloway
71 Park Avenue
Weymouth, MA 02190 (818) 231-7394

Summary: Operations Executive with a demonstrated record of producing sustained Operating Income above 24% and Gross Margins on services in excess of 80% contributing to positive Net Income, turning around underperforming units and driving increased revenues and market share. Highly successful at building relationships with upper-level decision makers, seizing control of critical problem areas, and delivering on customer commitments.

Areas of Excellence:

  • Program/Project Management of multi-million dollar engagements.
  • Agile & Waterfall Software Development Methodologies
  • Managing Budget and P&L
  • Creating Winning Business Plans
  • Strategic Partnerships
  • Operations Management
  • Growing Revenue & Profit>\
  • Leading Change
  • Redesigning Business Processes
  • Developing New Business
  • Negotiating & Closing Deals
  • Customer Satisfaction & Allegiance
  • Leadership & Staff Development

Selected Achievements:

  • Turned around an underperforming $4 million business unit, streamlining a key business unit around a coherent sales and operational strategy, restoring profitability, producing higher-than-market-revenue gains, winning market share in strategic verticals, and improving Operating Income in excess of 24% in a period of just 2 years.
  • Business Development and Sales Leadership Closed private and public sector contracts in excess of $25M with organizations such as John Hancock, PTC, Lahey Healthcare, & Teradyne.
  • New Business Startup Established 6 separate and successful digital media businesses across multiple industries in rapidly changing technology and financial landscapes.


2008 Present Bridgeline Digital
Vice President of Engagements (Delivery)
  • Improved Gross Margin on Services from 52% to 80% while maintaining outstanding customer satisfaction
  • Developed Business Plan and managed the P&L to establish the most successful Business Unit
  • Grew revenue by over 300% in 2 years
  • Built to and sustained Operating Income in excess of 24%
  • Drove 98% of sales revenue annually
  • Worked with clients to determine business requirements and develop a detailed approach for implementation.
  • Developed proposals to determine cost/revenue requirements and define project scope.
  • Directly managed a team of project managers and software development teams to achieve program objectives
  • Operated as company-wide troubleshooter for at-risk projects
  • Managed the largest engagements across the company with multiple projects each in excess of $2M
  • Maintained the highest Customer Satisfaction Rating across the company
  • Provided Sales Support for all engagements including project scope, timing, cost & revenue planning
  • Developed local marketing to coordinate with and enhance corporate marketing efforts.
  • Became business unit of choice for top performers from across the company
  • Acknowledgements: PM of the year, Business Unit of the year & Presidents Club.
2007 2008 Massachusetts EOLWD
Sr. Project Manager
  • Develop a project plan for integrating eight individual agency websites into a single cohesive website reflecting the new Executive Office Of Labor And Workforce Development.
  • Inventory web content across multiple web sites/servers.
  • Conduct association exercises to explore content relationships across agencies.
  • Structure content in an intuitive flow from an end-user perspective utilizing wire-frames and planning tools such as Microsoft Visio.
  • Conduct usability testing at multiple stages to gain vital user feedback.
  • Review findings from usability testing, and integrate ideas as necessary.
  • Construct the site according to the final wire-frame diagram.
  • Perform follow-on testing and adjust the information architecture as necessary.
2004 2007 UCLA Laboratory of Neural Imaging
Programmer Analyst IV
  • Lead the product/vendor selection and implementation team defining requirements for the update to the Ektron platform.
  • Responsible for the design and evolution of the $2M Data Immersive Visualization Environment (DIVE).
  • Formulate and implement a plan for streamlining the workflow within the web/media department.
  • Develop multimedia solutions for presentation on video, web, CD-ROM, and print applications.
  • Improve the basic framing and organization of the award winning LONI website, on both the end-user and infra</ul>structure levels.
  • Model and animate in 3d applications to visually communicate complex neural functions and structures.
2004 – 2004 Amgen/Aquent
Marketing Comunications Manager
  • Transitioned the Amgen MarComm department to an in-house partnership with Aquent.
  • Developed and managed the budget to measure success metrics for transition against goals.
  • Developed a flexible staffing model to support rapidly changing requirements.
  • Responsible for 20+ team members across multiple shifts to provide 24/7 availability.
  • Determined and implemented best practices to ensure the best quality product.
  • Introduced tracking systems for performance/staffing requirements.
  • Planned and executed on-site resource support for major Amgen events.
1999 2002 Malibu Studios
Director of Product Development/Production
  • Managed budget, business planning and P&L.
  • Developed strategic direction for products, services and product lifecycle.
  • Determined requirements, planned and developed a reusable Digital Asset Integration product that reduced time to completion by over 95% for Sony Pictures Television International.
  • Conducted due diligence for major acquisitions.
  • Sought out and cultivated partnerships with synergistic organizations.
  • Developed a flexible staffing model to maintain profitability and delivery excellence.
  • Created a flexible, reusable, and web deliverable distance-learning product.
  • Responsible for the management and professional development of thirty-plus team members.
  • Ensured the delivery of all projects from conception through implementation.
  • Developed proposals to determine cost/revenue requirements and define project scope.
  • Planned and executed resource requirements as necessary including a very effective flexible staffing model.
  • Created unique and effective marketing materials for internal and external clients.
  • Tracked and updated the business plan to ensure development and financial objectives were achieved.
  • Acted as the point of contact between the company and the client, managed client expectations and conducted end of project reviews.
  • Established process and methodology guidelines.
  • Ascertain follow-up efforts to maintain client relationship.
  • Generated products per client and design specifications utilizing design and multimedia applications.
1993 - Present Camelot Multimedia
President / Freelance Graphic Artist
  • Managed P&L for 30 Freelance resources across multiple projects and clients.
  • Determine strategic direction; develop contacts and follow up on projects with customer representatives.
  • Acquire and manage contract and freelance personnel; project management; proposal and budget tracking; maintenance of corporate records.
  • Web Design. Plan and layout organizational structure and user interface to provide an effective web presence. Interface with the technical team to develop functionality to satisfy design requirements.
  • Multimedia presentation. Interpret client requirements and intent to develop multimedia presentations for trade show kiosks, presentations and CD-ROM titles.
  • User Interface (UI) Design. Design interface layout and controls, arrange control points for ease of use and aesthetic value. Plan screen flow to produce smooth transition within the product.
1984-1999 GTE / General Dynamics
Senior Artist / Illustrator
  • Developed three separate and highly successful Digital Media departments within GTE.
  • Oversaw the consolidation and development of the GTE Government Systems intranet site in excess of 40,000 pages and 60 separate business units.
  • Designed, updated and monitored GTE Intranet locations.
  • Ensured compliance with company/ISO standards.
  • Established and maintained filing system and database to facilitate the tracking of all digital assets for retrieval, archiving and performance reporting.
  • Planned and developed multimedia solutions for presentation through multiple media channels.

  • Association for Applied Interactive Multimedia
  • Association of Internet Professionals
  • Digital Video Professionals Association
  • Project Management Institute


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